Who’s Who in the Long Beach Mayoral Race

101 minute read

When’s the election?

The general election for Long Beach mayor will take place on Nov. 8. There will be two candidates listed on the ballot.  For information about how to vote, you can visit the City Clerk’s website and the state’s voter status portal.

What’s a mayor?

A mayor’s role can range from largely ceremonial (think the town mascot) to a very powerful executive charged with checking the power of the City Council and running the city’s day-to-day operations, depending on how a city decides to define the office. Long Beach’s mayor is somewhere in between, acting as a spokesperson for the city and shaping the city’s policy agenda largely through the soft power afforded to the office. The mayor does have a hand in crafting the city’s budget and is responsible for making appointments to council subcommittees and city commissions, which require council confirmation. The mayor is also able to veto action taken by the council, though vetoes can be overridden with a two-thirds council vote. The day-to-day operations of the city are mostly left to the city manager who is appointed by the City Council, though, again, the mayor can veto their decision. The same goes for the city clerk, the city’s chief elections officer and recorder of city meetings. There’s a few other responsibilities and perks but that’s the gist of it. 

Who’s running?

The city’s current mayor, Robert Garcia, is running for a seat in Congress, meaning there is no incumbent in the mayor’s race. The primary election for the mayor’s seat was held on June 7 with six candidates for the office. No candidate received more
than 50 percent of the vote, necessitating this runoff election between
Third District Councilmember Suzie Price and Vice Mayor Rex Richardson.

Why a questionnaire?

Each election since our founding, FORTHE has committed itself to providing space for local candidates to introduce themselves and communicate their views on important topics to our readers. We crafted specific questions for each race based on our previous reporting and deep research into the issues affecting Long Beach, including the environment, public health, police accountability, and housing and homelessness. We also asked about each candidates’ campaign finances.

The answers that were provided originally ran before the primary election on June 7. To see the candidates for your local race, check out the full questionnaire.

Please note that answers have been lightly edited for grammar and spelling.

What is your background and how does it inform your decision to run for mayor?

Suzie Price

I am a mom, councilwoman, small business owner, and deputy district attorney. I was born in North Carolina and lived in Iran until I was 7 years old, when me and my mother immigrated to Southern California.

Rex Richardson

I’m a local government leader with a proven track record of addressing Long Beach’s greatest challenges. I’ve served as our city’s vice mayor, elected by my peers twice, demonstrating my ability to bring a working coalition together to move our city forward.

What is your background and how does it inform your decision to run for mayor?

Suzie Price

I am a mom, councilwoman, small business owner, and deputy district attorney. I was born in North Carolina and lived in Iran until I was 7 years old, when me and my mother immigrated to Southern California. [Full answer.]

Rex Richardson

I’m a local government leader with a proven track record of addressing Long Beach’s greatest challenges. I’ve served as our city’s vice mayor, elected by my peers twice, demonstrating my ability to bring a working coalition together to move our city forward. [Full answer.]

Most major cities in the state have “strong mayor” forms of government wherein the mayor is also the city’s chief executive, including San Diego, Los Angeles, Fresno, Oakland, and San Francisco. What are your thoughts on Long Beach adopting the strong mayor model?

Suzie Price

Although changing the city’s structure would give the mayor direct power to implement their preferred policies and priorities, I support Long Beach’s current city manager form of government.

Rex Richardson

Long Beach is a council-and-manager-led city and I believe this structure incentivizes the mayor to bring leaders together. Our next mayor needs a proven track record of successfully organizing the City Council, working together with the city and regional leaders, and delivering results to the community.

Most major cities in the state have “strong mayor” forms of government wherein the mayor is also the city’s chief executive, including San Diego, Los Angeles, Fresno, Oakland, and San Francisco. What are your thoughts on Long Beach adopting the strong mayor model?

Suzie Price

Although changing the city’s structure would give the mayor direct power to implement their preferred policies and priorities, I support Long Beach’s current city manager form of government. [Full answer.]

Rex Richardson

Long Beach is a council-and-manager-led city and I believe this structure incentivizes the mayor to bring leaders together. Our next mayor needs a proven track record of successfully organizing the City Council, working together with the city and regional leaders, and delivering results to the community. [Full answer.]

Emergency funds from the federal government were critical in starting, sustaining, and even expanding critical social programs during the height of the pandemic, such as language access and mental health services for Black residents. How do you propose that the city maintain these services when the emergency funds expire?

Suzie Price

I suspect that some of the programs that were established through recovery monies may not be able to be maintained without future grant funding. However, I will recommit the city to focusing on the work of running a City and doing it with greater effectiveness.

Rex Richardson

My top priorities are maintaining essential city services, like utilities, roads, emergency response, language access, and mental health services. We will restructure the mayor’s office to include a dedicated focus on guiding Long Beach’s economic recovery.

Emergency funds from the federal government were critical in starting, sustaining, and even expanding critical social programs during the height of the pandemic, such as language access and mental health services for Black residents. How do you propose that the city maintain these services when the emergency funds expire?

Suzie Price

I suspect that some of the programs that were established through recovery monies may not be able to be maintained without future grant funding. However, I will recommit the city to focusing on the work of running a City and doing it with greater effectiveness. [Full answer.]

Rex Richardson

My top priorities are maintaining essential city services, like utilities, roads, emergency response, language access, and mental health services. We will restructure the mayor’s office to include a dedicated focus on guiding Long Beach’s economic recovery. [Full answer.]

If elected, you would be granted the opportunity to put forth a list of mayoral budget recommendations each fiscal year. List some of the budget priorities that you would recommend during your first budget cycle as mayor?

Suzie Price

My priorities would be in three main areas: rebuilding public safety, expanding homeless outreach and quality of life teams, and investing in business development.

Rex Richardson

As mayor, I will prioritize investment in housing access and homelessness, public health, community safety, and youth.

If elected, you would be granted the opportunity to put forth a list of mayoral budget recommendations each fiscal year. List some of the budget priorities that you would recommend during your first budget cycle as mayor?

Suzie Price

My priorities would be in three main areas: rebuilding public safety, expanding homeless outreach and quality of life teams, and investing in business development. [Full answer.]

Rex Richardson

As mayor, I will prioritize investment in housing access and homelessness, public health, community safety, and youth. [Full answer.]

Homelessness is an increasing health and safety problem in Long Beach. Tell us about an approach, policy, or program that has been successfully implemented in another city to reduce homelessness that you would like to introduce in Long Beach.

Suzie Price

Once we have dedicated street outreach, we must turn to the issue of where we route people from the streets. Living in parks, beaches, or in front of businesses should never be an option. Projects like tiny home or palette home communities are great transitional housing/service options and we are already exploring them here in Long Beach.

Rex Richardson

Homelessness is a humanitarian crisis that our city needs to address with urgency. We cannot simply prosecute our way out of this problem. Our city will need to commit to expanding our capacity to deal with the root causes of homelessness, mental health and substance abuse, and poverty.

Homelessness is an increasing health and safety problem in Long Beach. Tell us about an approach, policy, or program that has been successfully implemented in another city to reduce homelessness that you would like to introduce in Long Beach.

Suzie Price

Once we have dedicated street outreach, we must turn to the issue of where we route people from the streets. Living in parks, beaches, or in front of businesses should never be an option. Projects like tiny home or palette home communities are great transitional housing/service options and we are already exploring them here in Long Beach. [Full answer.]

Rex Richardson

Homelessness is a humanitarian crisis that our city needs to address with urgency. We cannot simply prosecute our way out of this problem. Our city will need to commit to expanding our capacity to deal with the root causes of homelessness, mental health and substance abuse, and poverty. [Full answer.]

In what City Council district(s) would you like to see the permanent supportive housing units needed to house homeless people in Long Beach? Please check all that apply.

Suzie Price

Districts 1, 2, 3, 4, 5, 6, 7, 8, 9.

Rex Richardson

Districts 1, 2, 3, 4, 5, 6, 7, 8, 9.

In what City Council district(s) would you like to see the permanent supportive housing units needed to house homeless people in Long Beach? Please check all that apply.

Suzie Price

Districts 1, 2, 3, 4, 5, 6, 7, 8, 9.

Rex Richardson

Districts 1, 2, 3, 4, 5, 6, 7, 8, 9.

The state is requiring Long Beach to create over 11,000 housing units priced for low-income residents by 2029. Inclusionary zoning, one of the city's most recent efforts to produce more income-restricted housing, “can be expected to fulfill only a small portion of the unmet need for affordable housing in Long Beach,” according to a city memo. What other mechanisms do you support for creating affordable units?

Suzie Price

It is important that Long Beach land use policies, planning department regulations, building permit process, and approval operations incentivize housing providers to invest in Long Beach. As a city, we need to make sure we are a competitive city to draw developers to Long Beach to build housing.

Rex Richardson

I will continue advocating to build along transit corridors, increase mixed-use development, and partner with neighborhoods to identify opportunities. I will partner with our schools and colleges to identify opportunities to build student and educator housing, which will add to our units.

The state is requiring Long Beach to create over 11,000 housing units priced for low-income residents by 2029. Inclusionary zoning, one of the city's most recent efforts to produce more income-restricted housing, “can be expected to fulfill only a small portion of the unmet need for affordable housing in Long Beach,” according to a city memo. What other mechanisms do you support for creating affordable units?

Suzie Price

It is important that Long Beach land use policies, planning department regulations, building permit process, and approval operations incentivize housing providers to invest in Long Beach. As a city, we need to make sure we are a competitive city to draw developers to Long Beach to build housing. [Full answer.]

Rex Richardson

I will continue advocating to build along transit corridors, increase mixed-use development, and partner with neighborhoods to identify opportunities. I will partner with our schools and colleges to identify opportunities to build student and educator housing, which will add to our units. [Full answer.]

Do you believe that housing is a human right?

Do you believe that housing is a human right?

According to county data, accidental overdose deaths have spiked over the pandemic, especially in Long Beach. Harm reduction has become a key public health intervention in preventing overdose deaths and cities like New York and San Francisco have opened safe consumption sites to address the problem. Should Long Beach open a safe consumption site?

According to county data, accidental overdose deaths have spiked over the pandemic, especially in Long Beach. Harm reduction has become a key public health intervention in preventing overdose deaths and cities like New York and San Francisco have opened safe consumption sites to address the problem. Should Long Beach open a safe consumption site?

How would you use the platform of the mayor’s office to increase voter turnout in Long Beach?

Suzie Price

We need to make it easy for residents to participate and be heard in their community, in their council district, at City Hall, and at the ballot box.

Rex Richardson

Citizen engagement and participation have been my focus while on the City Council. Our office launched the Participatory Budgeting Project, a democratic process that gives residents the power to decide how to spend city funds.

How would you use the platform of the mayor’s office to increase voter turnout in Long Beach?

Suzie Price

We need to make it easy for residents to participate and be heard in their community, in their council district, at City Hall, and at the ballot box. [Full answer.]

Rex Richardson

Citizen engagement and participation have been my focus while on the City Council. Our office launched the Participatory Budgeting Project, a democratic process that gives residents the power to decide how to spend city funds. [Full answer.]

Should Long Beach increase public funding of the arts?

Suzie Price

Yes, absolutely!

Should Long Beach increase public funding of the arts?

Suzie Price

Yes, absolutely!

Have you taken campaign donations from the fossil fuel industry and, if so, do you plan to continue?

Suzie Price

Yes. While one of my opponents has received much more financial support from the fossil fuel industry (directly and indirectly) over the last eight years than I have, we both understand that as we transition away from fossil fuels, they have an important role in our local economy. We have to continue to work under the city’s existing business contracts and project funding, such as the Los Cerritos Wetlands restoration and well abandonment projects.

Editors’ note: According to campaign finance filing, Price’s mayoral campaign and now-abandoned council re-election campaign have received a total of $11,650 in contributions from the fossil fuel industry this election cycle. Her top fossil fuel donors include Signal Hill Petroleum, Inc. and The Termo Company.

Editors’ note: According to campaign finance filings, Richardson’s mayoral campaign returned a $900 donation from natural gas company Sempra Energy made in April. Last year, his now-abandoned council re-election campaign did take a $150 from an executive of the California Resources Corporation, an oil company.

Have you taken campaign donations from the fossil fuel industry and, if so, do you plan to continue?

Suzie Price

Yes. While one of my opponents has received much more financial support from the fossil fuel industry (directly and indirectly) over the last eight years than I have, we both understand that as we transition away from fossil fuels, they have an important role in our local economy. We have to continue to work under the city’s existing business contracts and project funding, such as the Los Cerritos Wetlands restoration and well abandonment projects.

Editors’ note: According to campaign finance filing, Price’s mayoral campaign and now-abandoned council re-election campaign have received a total of $11,650 in contributions from the fossil fuel industry this election cycle. Her top fossil fuel donors include Signal Hill Petroleum, Inc. and The Termo Company.

Editors’ note: According to campaign finance filings, Richardson’s mayoral campaign returned a $900 donation from natural gas company Sempra Energy made in April. Last year, his now-abandoned council re-election campaign did take a $150 from an executive of the California Resources Corporation, an oil company.

As part of a plan for all new buildings to have net-zero carbon emissions by 2030, the Los Angeles City Council is considering a proposal to bar all new commercial and residential construction projects from including gas line hookups in favor of all-electric appliances. Would you support a similar undertaking in Long Beach?

As part of a plan for all new buildings to have net-zero carbon emissions by 2030, the Los Angeles City Council is considering a proposal to bar all new commercial and residential construction projects from including gas line hookups in favor of all-electric appliances. Would you support a similar undertaking in Long Beach?

A city-hired consultant recently recommended changes to the Citizen Police Complaint Commission that would create an inspector general position to investigate the LBPD. Would you be in favor of an inspector general with the unfettered authority to investigate officer misconduct and use-of-force?

Suzie Price

No. This is not a collaborative model and I have not seen this implemented anywhere else with any success.

A city-hired consultant recently recommended changes to the Citizen Police Complaint Commission that would create an inspector general position to investigate the LBPD. Would you be in favor of an inspector general with the unfettered authority to investigate officer misconduct and use-of-force?

Suzie Price

No. This is not a collaborative model and I have not seen this implemented anywhere else with any success.

The city’s Technology and Innovation Commission recently issued a full-throated recommendation to put a citywide moratorium on the use of Facial Recognition Technology until privacy and civil rights safeguards are put in place. Do you agree with this recommendation?

The city’s Technology and Innovation Commission recently issued a full-throated recommendation to put a citywide moratorium on the use of Facial Recognition Technology until privacy and civil rights safeguards are put in place. Do you agree with this recommendation?

What do you believe to be the root cause of crime and what evidence do you have to support your answer?

Suzie Price

As a prosecutor for over 20 years I have seen every type of crime and every type of offender. I believe there are many causes for crime. Some of it is trauma, some of it is poverty, some of it is mental health or substance abuse, and some of it is just human nature.

Rex Richardson

I support the development of Long Beach's comprehensive Safety Recovery Plan and I support hiring police raised in our community and understanding the neighborhoods they seek to serve. But we also need to invest in what creates healthier and safer neighborhoods—mental health services, parks, youth programs, schools, libraries, and workforce development programs.

What do you believe to be the root cause of crime and what evidence do you have to support your answer?

Suzie Price

As a prosecutor for over 20 years I have seen every type of crime and every type of offender. I believe there are many causes for crime. Some of it is trauma, some of it is poverty, some of it is mental health or substance abuse, and some of it is just human nature. [Full answer.]

Rex Richardson

I support the development of Long Beach's comprehensive Safety Recovery Plan and I support hiring police raised in our community and understanding the neighborhoods they seek to serve. But we also need to invest in what creates healthier and safer neighborhoods—mental health services, parks, youth programs, schools, libraries, and workforce development programs. [Full answer.]

Have you taken campaign donations from the Long Beach Police Officers Association and, if so, do you plan to continue?

Suzie Price

Yes. I was proud to have earned their support in this race after a competitive process where multiple mayoral candidates participated to earn their support, financial and otherwise.

Have you taken campaign donations from the Long Beach Police Officers Association and, if so, do you plan to continue?

Suzie Price

Yes. I was proud to have earned their support in this race after a competitive process where multiple mayoral candidates participated to earn their support, financial and otherwise. [Full answer.]

Fare collections accounted for 12-15% of Long Beach Transit’s operating revenue pre-pandemic, totaling roughly $14.8 million. As mayor, you'll be able to appoint members to LBT’s Board of Directors. Would you support LBT transitioning towards a fare-free transit system?

Fare collections accounted for 12-15% of Long Beach Transit’s operating revenue pre- pandemic, totaling roughly $14.8 million. As mayor, you'll be able to appoint members to LBT’s Board of Directors. Would you support LBT transitioning towards a fare-free transit system?

The City of West Hollywood permits cannabis consumption lounges where adult patrons can smoke and consume cannabis products, opening to great fanfare. What are your thoughts on Long Beach allowing cannabis consumption lounges?

Suzie Price

As the landscape of cannabis consumption continues to evolve I would be open to developing a local Long Beach policy that allows for this type of business operation.

Rex Richardson

Long Beach is actively exploring the idea of cannabis consumption lounges. We need to make sure they are open with community support and maintain the neighborhood character.

The City of West Hollywood permits cannabis consumption lounges where adult patrons can smoke and consume cannabis products, opening to great fanfare. What are your thoughts on Long Beach allowing cannabis consumption lounges?

Suzie Price

As the landscape of cannabis consumption continues to evolve I would be open to developing a local Long Beach policy that allows for this type of business operation. [Full answer.]

Rex Richardson

Long Beach is actively exploring the idea of cannabis consumption lounges. We need to make sure they are open with community support and maintain the neighborhood character. [Full answer.]

What, if any, reforms would you support to limit the influence of big money special interests in local elections?

Suzie Price

I do support stronger campaign finance laws that require accountability and emphasizes small individual donations over large donations from organizations or special interests. Additionally, I believe public financing of campaigns would serve to greatly reduce the amount of money that flows into campaigns, however, all candidates would need to be subject to the same public financing limitations for it to be fair.

Rex Richardson

I am in favor of ending Citizens United and rebalancing power to the people, rather than big corporations. I support the efforts of public financing of campaigns.

What, if any, reforms would you support to limit the influence of big money special interests in local elections?

Suzie Price

I do support stronger campaign finance laws that require accountability and emphasizes small individual donations over large donations from organizations or special interests. Additionally, I believe public financing of campaigns would serve to greatly reduce the amount of money that flows into campaigns, however, all candidates would need to be subject to the same public financing limitations for it to be fair. [Full answer.]

Rex Richardson

I am in favor of ending Citizens United and rebalancing power to the people, rather than big corporations. I support the efforts of public financing of campaigns. [Full answer.]

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[1] Militarily demobilized. Since WWII—which was both the death knell of European colonial empires as well as the starting shot of the American neocolonial era—Europe has had notoriously scant standing armies, and has been able to consistently slash government military spending domestically and as a percentage of their contributions to international diplomatic bodies such as the UN. This is because nowadays European nations very rarely find themselves in situations where they need to independently send their militaries abroad in order to secure trade routes, foreign resources, or privileges within markets overseas; the U.S. has been fulfilling that hard-power obligation for them for over half a century. The social results of Western Europe’s decreased militarization are striking, especially when contrasted with the U.S.: there is not a single country in Western Europe without universal healthcare, labor rights and welfare systems are strong, value is placed on corporate and financial regulation, environmental policy is lightyears ahead, and, not least of all, there is a robust governmental approach to curbing digital surveillance and reining in tech monopolies. Japan enjoys a similar arrangement with the U.S. in which it, too, is militarily demobilized yet is given full access to, and prominence in, the global economy. In the last decade there has been a reversing trend of remilitarization in some of these nations. That trend was hastened during the last four years as a result of Trump’s ultranationalist politics, but is likely to continue even after his departure in large part due to the growing bipolar geopolitical climate of competition between superpowers.

The “owner” bit of home-“owner” appears in scare quotes throughout the text for reasons that will shortly become apparent.

Nothing signals trouble quite like consensus.

More on them later.

And, anyways, what exactly remains “obvious” in an era “post-truth”?

I take as my starting position that even the “obvious” must be won.

It’s like Lenin said, you know…

Whether directly, or through a chain of investments, or through the wider speculative market in real estate.

I use “banks” in this piece as a stand-in for several sources of income that derive partly through the mortgaging of property and/or investment in institutions that have the power to mortgage property.

That is just its “ideology.”

The Ricardian “law of rent” explains that any location with an advantage over another location, can accrue an economic value, called “rent,” to the owner.

This happens without the owner needing to pitch in to create the advantage.

If the owner does pitch in, then the value accrued from that advantage cannot be called “rent.”

“Rent,” in economic terms, is only, precisely, the value accrued from that portion of the advantage for which the owner is not responsible. That is what we mean when we say, “Rent is theft.”

This does not mean places with lower property taxes ipso facto have higher property prices—and that is because the property tax is only one of the contributing factors. You could have zero taxes on land in Antarctica, for instance, and it would still sell for $0. This is why the introduction to the analogy controls for such variables.

This is the logical conclusion of believing two premises:

(1) All humans have an equal right to the Earth.
(2) Vaginal birth is a lottery system

Prop 13 is rent control for home-“owners.” You can learn more about its history and impact here.

“Hamlet” by William Shakespeare. Act 4, Scene 5

This is why the lobbyists who spend the most money to support the mortgage interest deduction are bankers, mortgagers, and realtors.

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